Every box has a half-second before you know what's inside. That tiny gap between "it's here" and "oh, I love this" — that's the whole job. So when it came time to put a face on Watucee, there was really only one moment worth drawing: the second the lid comes off.
Eyes first, everything else second
Watucee — say it out loud, it's "what to see" — started as a name before it was a character. The mark had to do the wordplay, not just say it. So the first idea was simple: two eyes, peeking up over the edge of an open box.
The first version sat the eyes flat on top of the box, staring straight ahead. Friendly enough, but static — it looked like a face that happened to be near a box, not a face discovering one. It didn't say anything yet.
One small move, a whole personality
The fix turned out to be tiny: drop the pupils so the gaze tips down, into the box. Suddenly it wasn't just a face — it was a moment. Anticipation, caught mid-peek. From there it was six rounds of sketches — wide-eyed, head-tilted, even a version holding a magnifying glass — before landing on the one that stuck: the little guy actually inside the box, the front rim crossing in front of his eyes so the whole thing reads with real depth, even shrunk down to a favicon.
So who is he, exactly?
He's the friend who's always a little more excited than you are. Curious, warm, quick, a little breathless — the type who leans in and says "ooh, what's this?" before you've even gotten the box open yourself. He's not a salesman. He doesn't pitch. He just finds something good and waves you over to come look.
What he isn't: pushy, cynical, or trying too hard to be cute. The whole point of Watucee is that the discovery is real — so the character pointing at it has to feel real too.
Where you'll see him
He shows up everywhere a little personality helps — loading states, empty carts, stickers, the favicon in your browser tab. Same eyes, same box, same "I cannot believe what I just found" energy, no matter how small he gets drawn.
Next time something on Watucee makes you go "wait, I need this" — that's him. That's the whole brand, really: someone who's always a little more excited than you are, about to show you why.